Sure back in the day you went down to the Haus, snapped up some fresh design and were good to go. This isn't that day (lol). At some point everyone reading this note will need to buy or sell web design services.
Write How To Buy Web Design
So WHY IS IT SO HARD TO BUY/SELL WEB DEV?
When I was a Sales Director for NutraSweet's dairy business we trained with some mad smart negotiators from the Harvard Negotiation Project. These guys had insane stories of spending a day negotiating who sat where in a middle east peace process that clearly didn't take (unfortunately).
My biggest take away from the Harvard gurus? Matrix EVERYTHING first and have a PROCESS. Matrix + Process = better result than not. I'm writing what may turn out to be a several part series on how to buy web design services. The goal is to create a simple matrix and process anyone can understand and use to create the apples to apples comparisons any buyer needs to make an informed decision.
My Agenda, My Bias?Yes I am a Marketing Director for Atlantic BT Raleigh's largest web development company. I'm not trying to create a process that steers every lead here. Not every web design project belongs here. I've referred out several jobs to friends because the project wasn't a good fit for one reason or another.
Do we HATE to lose work?
Of course, but we tune what we can control (ourselves). Part of that tuning is creating a LEAP to bridge the gulf between web design providers (US) and buyers (THEM). We see the wrong questions being asked in the wrong ways and answered a tad on the random side too.
There must be a better way. Web development and design is one of those existential questions that benefits from wisdom of crowds and sharing after, so weigh in, comment, yell, scream or go crazy and I will include your thoughts, share OUR results and drive a link to anyone who helps since armed with our new buying process buyers will make better decisions and our web design talk will match our walk (always a good thing :).
Help and Get Mentioned
If you have ideas Tweet with #BuyWebDev or email Martin.Smith(at)Atlanticbt.com. Anything I use we credit and drive a link back to the source. If we don't use your ideas this time we will next (we aren't going to be creating LESS content anytime soon :). If you are a buyer of web design tweet your biggest worries, concerns and ways we can help.
Even and Especially Competitors
Helpers ROCK and we will have a better end product as a result and YES that is the other thing I learned from the Harvard boys.
Article will go live to Atlantic BT's Blog the Monday after Thanksgiving (CyberMonday). Rock on all e-commerce merchants. We will be thinking of you over this crazy weekend (and glad I am no longer a Director of Ecommerce LOL).