Once upon a time in kingdom far away a new king ruled a chaotic Internet marketing kingdom during an Internet Summit.
Cast Of Characters
King Google, Queen Mobile's Father
Earl Schmidt, Princess Social's father and King Google's brother.
Noble G+ son of King Google and nephew to Earl Schmidt
IN The Castle Of Raleigh
As the last golden leaves cling to branches now made thin by the ritual of fall a celebration has been convened to celebrate King Content's recent coronation after years of strife and war. At the end of a long drafty hall the new king holds court.
King Content: Fool how goes the torture?
Fool: Sire death by bad PowerPoint has thinned the crowd some.
King Content: I don't understand.
Fool: Most have loaded slides to the point of bursting and so dispatched their victim's attention and care quickly. There is a single problem named TED.
King Content: What of this TED.
Fool: TED tells his victims stories and they laugh, cry and grow close.
Queen Mobile: Who advises this TED?
Paper.li near JustStorifyit.com and Scoop.it my Queen.
Queen Mobile: What does this storyteller say?
Fool: She teaches TED to speak in context, tension and resolution. She speaks of the hero's journey, of emotional engagement and how we buy with emotion and then justify with some logic my Lady. I understand her teachings are on parchment here:
Whoever Tells The Best Stories Wins
Prince SEO: In my kingdom we know these lessons well. Our recent advisers Duke Panda and Earl Penguin have rousted all but those who did not heed these lessons and tell engaging stories.
King Content: (Having recently won the Internet Marketing throne with Prince SEO as his chief rival King Content is defensive): I don't understand Prince SEO you tell stories to those you torture?
Prince SEO: No sire, we have those we might torture tell stories to us.
The prince walks up closer to the king sitting on his throne with Queen Mobile on a slightly less imposing chair to his left.
Prince SEO (continues): (Stops walking and places a hand loosely on the hilt of his sword.) We only "torture" those who are deceitful and so who seek to steal from our kingdom. We didn't become one of the richest kingdoms on earth by allowing such behavior my liege.
We don't kill anyone with the rack of bad PowerPoint your torture chamber prefers. Instead we take pieces of their kingdom away until they learn to tell better stories.
Prince SEO: We believe the Mobile Kingdom in the land of Commerce is different my Queen. The kingdom is smaller and so our stories need to be faster and be created differently. We see special mobile websites working with their sister mobile apps in hybrid configurations.
King Google (Queen Mobile's father and the King's brother): Yes we heard a tale at lunch of a large ecommerce kingdom whose annual income is more than $100,000,000 duckets. In this kingdom 16% of their annual income now comes from their Mobile kingdom in the land of Commerce, that is $16,000,000 duckets per annum my liege.
Fool: Surely you jest King Google, no kingdom is so large as to have such a large Mobile kingdom in the land of Commerce.
King Google: The kingdom of Mobile in the land of Commerce is troubling our rule too liege. We also battle Princess Social's rebel forces.
Earl Schmidt (Princess Social's Father and the King's other brother): I Eric Schmidt believe rebellion is a must when there is as much content being created every two days now as from the beginning of time until just a few years ago sire. We must change our approach or be overrun. I've charged my son G+ with understanding the rebellion Lord.
Noble G+ (Son of Earl Schmidt and nephew to the King): I'm hanging out with rebels now my King and our strength grows with each conversation and link. New knights join us daily.
King Content: Noble G+ I appreciate your eagerness sir but you are not a knight such as Facebook or Twitter.
Noble G+: You are right sire, those knights love pictures, video and mostly themselves. We control the SERP high ground and so will work with Prince SEO to win the hearts and minds of our kingdom with long form stories and content. Twitter is a limited knight with only 145 characters and only 110 if you want a Retweet. Facebook is vexed by the mobile rebellion and their strange edgerank that means not everyone in the kingdom sees all stories my King.
Fool: So you TOO deny the irony of attending a festival about the power of online storytelling and then torturing those who attend with the rack of bad PowerPoint? You want to tell stories more like that TED person.
Noble G+: Yes Fool, but it is YOU who told us about Sir Steve Sabol's quote after he spoke of the frozen tundra of Lambeau field where many brave knights fought:
Tell me a fact and I’ll learn. Tell me a truth and I’ll believe. But tell me a story and it will live in my heart forever.
Fool: But you lost Sir Steve recently?
King Content: Yes we have heard this knight gave an impassioned plea for his gang of impressive grunts at the Startup Roundtable yesterday. Such courage should be rewarded.
(The king pauses to drink from a goblet.)
How goes our Internet marketing festival fool?
Fool: Stories are in short supply Lord, you should lock some in the tower for preaching one idea, the importance of great content and the hero's journey, only to use the rack of bad PowerPoint while expecting loyalty in return.
King Content: Surely there were some helpful stories and magical new tools.
Brand Sprout. Her presentation was committed to parchment by monks at the Revolutions:
5 Key Success Factors For Your Strategic Social Media Marketing
and our court astronomer Sir @MikeMarhall ably discussed the Quantum of Prince SEO, something we've read from Sir Martin too called Internet Marketing Relativity.
King Content: Yes we've heard of this Sir Martin. He has a Meetup Festival by that strange name, Internet Marketing Relativity. But we haven't received an invitation to the Atlantic BT Center recently. Tell him I want to have another meeting soon.
Any other highlights from our Kingdom of Internet in the land of Summit?
@Scenttrail met with Sir @1918 and Sir @Evan_Sanchez and they talked to some Startup Knights at XYDOcuration.com. These lords promise a complete review of this new tool because of their tag line.
King Content: What is their tag line fool?
Fool: Content is King Lord.
King Content: Indeed it is Fool.