Cool Quick ScentTrails - Save The World Edition

Curation Can Save The World Visually

Liz Wilson is one of my brilliant friends. Ever notice how you usually meet really smart people by being friends with people way smarter than you? The chain that led me to Liz (@LizWilson2) and Switzerland started with uber-curator Michele Smorgon (@maxOz) from Australia.

Serious genius is required to save the world. Both of these amazing people have genius to spare. Liz hit something perfect. She defined the two trends colliding in 2012 as Curation Meets Visuals. Want to be half a step ahead? Want to understand how curation will save the world?

Read Bring Together The 2 Big Trends of 2012: Curation + Visuals 

Band Together To Save The World

Danny Rosin runs one of the coolest promotion products companies around called BrandFuel. In an inspirational meeting this week Danny shared great stories and explained why promotional products can save the world. Even casual readers of ScentTrail Marketing know how important a "save the world" mission is to any brand, website or product. We spend our lives helping others. For some reason many don't see their work as "saving the world".

Not Danny. Danny walks the save the world walk too when he and a few friends created Band Together to channel their love of music, a natural ally in any save the world mission, to help charities.

"We were sitting around after 9.11 and we wanted to DO SOMETHING. And boy have they. Band Together has now raised more than $2M for local causes such as Boys and Girls Clubs, The Lucy Daniels Center for Early Childhood and Step Up Ministry.

Band Together

Trash Cancer To Save The World

If it feels like cancer is an epidemic it is because it is. The "epidemic" nature hit home for me when I asked how many people receive chemotherapy at the Duke Cancer Institute. "We used to be around 90 a day, but we are moving up to 150 a day in the new facility," Karen Cochran Duke's Head of Development shared recently.

I'm a cancer survivor who has discovered an interesting problem. Once you are diagnosed with the Big C there is no "Cancer". Once diagnosed it is YOUR CANCER. Cancer big C gets divided into many cancers with Breast and Prostate contributing more than 40% of all cancers.

Chance of battling cancer in your lifetime is 1 in 2 for men and 1 in 3 for women. Chances of facing a breast cancer challenge are 1 in 9 and heading toward 1in8. I also had a great meeting with Kevin Rutherford, the head of 1in9.org this today.

Martin's Ride To Cure Cancer focused on raising cancer research donations. 1 in 9 helps cancer patients with rides, gas cards and anything needed. Kevin explained his organization's goal simply, "$1,500 doesn't seem like a lot of money, unless you Don't Have It and are being crushed by medical bills."

1 in 9 Gets the Cool Cancer Product of the week too with their pink trash cans. The "Kick Cancer To the Curb," line is great. I purchased a pink trash can today because together we save the world, together we cure cancer in our lifetime.

Visit 1in9.org and DONATE to help breast cancer patients when they need your help the most.

Buy A Pink Trash Can and Help Trash Cancer