Over the weekend ScentTrial Marketing turned 90,000 views on the meter. I thanked everyone yesterday. Today's post is about the top 5 ScentTrail posts of all time (or as close to "all time" as I have since I foolishly didn't turn GA on until a couple of years ago:
Biggest Multichannel Marketing Mistakes
There are ways your right hand can slap your left if you are a multichannel retailer (catalog, email, SEO, PPC). The most popular ScentTrail share tips like this:
Don't disrespect a channel's "rules" and never play Rock 'em Sock 'em Robots between channels.
Bridge The New Idea Gap
Love this line,
New ideas are important. New ideas are the best test of your company's readiness for Internet marketing. Internet marketing requires a constant stream of new ideas. You have to have more new ideas before lunch than many companies have all year to survive.
Five Fingers of Web Design
Graphics, images, copy, navigation and your site's backend should function together like the fingers of a hand. All too often a website's fingers fight each other. Images overwhelm copy, copy isn't keyword rich and navigation is a secret language visitors must learn instead of aligning a website's taxonomy (fancy word for navigation) to the way potential customers search. If you want your website to rock think of its elements like a hand, make a fist and raise it to the sky.
How To Price Your Product Or Service
Pricing is hard. Pricing is arbitrage and you aren't going to be in control very long. Once your product is in the market it will be buffeted by winds, torn by competition and possibly used by a brand vampire such as Amazon or a shopping comparison engine. Pricing is a delicate ballet of information, ideas, branding and the fastest feedback loops ever created. Price right and you win. Price wrong and you may pay for a very long time.
Save Martin, Save The World
As many know who visit ScentTrail I'm a cancer survivor. Writing everyday even when that was ALL I could do has helped bring community, friends and family together.
Since saving the world seems too large to be achievable I ask for you to help save me and, in turn, yourself and then the world. I'm polishing a new Pay Back Campaign for Save Martin, Save The World so stay tuned.
Thanks for your support, patience, comments and involvement in ScentTrail marketing, the cure cancer challenge and for saving me and the world. If you are reading this you are a FOM (Friend of Martin) and much appreciated and loved.
PS - Included Google positions to make a favorite point. #1 listing on a long tail term is better than #1,000 on anything :).